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The roots of the Sears catalog are as old as the company. InRichard Sears first used a printed mailer to advertise watches and jewelry. Sears Watch Co. The time was right for mail order merchandise. The postal system aided the mail order business by permitting the classification of mail order publications as aids in the dissemination of knowledge entitling these catalogs the postage rate of one cent per pound. The advent of Rural Free Delivery in also made distribution of the catalog economical.
All this set the stage for the Sears, Roebuck and Co. In Richard Sears added a spring and fall catalog and enlarged the size.
For the first time the company charged for the catalog. Sears tried to mitigate the cent fee by promising to apply the fee to any orders over 10 dollars. Specialty catalogs now appeared covering such items as bicycles, books, clothing, groceries, pianos and organs, and sewing machines. Sears sold the earliest entertainment centers in the form of magic lanterns. These were either a single slide type, or a version called the chromatrope, which showed a succession of slides giving the viewers a motion picture feel.
Sears added a color section inadvertising shoes in black, red and brown. New products included cloth bound books as cheap alternatives to hardbound books, and the Edison Graphophone Talking Machine. A Builders Hardware and Material Section appeared; selling everything a customer needed to construct a building. Inhe added more specialty catalogs including ones for photographic goods, talking machines, and mixed paints.
In the general catalog a color section showed different buggies in red, green, brown, and black with gold or silver trim. He placed the Graphophone in an office setting, and the optigraph moving picture machine appeared.InspectAPedia tolerates no conflicts of interest.
We have no relationship with advertisers, products, or services discussed at this website. Sears Houses: This article series provides detailed photographic and historic clues to assist in the identification of Sears Catalog or Kit homes and including references to other expert books and resources on Sears Homes. We describe and provide photographs of Sears Catalog homes, using examples of these homes located in the Hudson Valley of New York.
This article provides examples of clues useful in identifying Sears Catalog Kit Homes. Daniel Friedman, Rosemary Thornton. Rosemary Thornton, whose work is referenced in this document, is a leading expert on Sears catalog homes. Daniel Friedman has inspected and identified Sears catalog homes in the Hudson Valley of New York, and has included additional identification tips and photos with this article.
Remsen Ave. Using the Sears numbering system, the contents of the railroad boxcars typically two boxcars were needed to ship all of the parts to build a complete home were brought by wagon to this site in the village of Wappingers Falls, NY. Wagon loads of house materials were brought wagon-by-wagon in the proper order for construction while the boxcar sat on a siding. Each of the links in this section shows a photo with additional details of the interior of a Sears Kit Home.
Like many houses with a history of incomplete insulation and dormers with flashing failures at the dormer wall-to-roof juncture, there are often visible in the attic of both Sears Catalog and non-Sears homes of this design.
We did not examine the mechanicals closely in this house, as they were not provided by Sears and Roebuck and were obtained locally. We did not photograph the kitchen and bath as they had been remodeled leaving no obvious original materials.
However the combination of catalog match, interior hardware, and stencil marks make the identification of this home as a Sears catalog house quite clear.
We also had help - the home was so identified and its history written in a Poughkeepsie Journal article in However the owners and listing realtor had been unable to identify the Sears catalog model. These are listed here. How can you spot a Sears Catalog Home? While I have expanded, edited, and illustrated this list based on our own field experience, and we have added photographs and other details, this material has its origin in Thornton's books cited at "References" below.
We recommend those books for any owner or serious investigator of Sears Catalog homes.All rights reserved.
Inside the 1937 Sears Catalog
History of the "Wish Book". History of the "Big Book". Catalog chronology. Does Sears buy old catalogs? Does Sears sell old catalogs? Where can I find old catalogs? The R. Sears Watch Co. Evolution of the company involved various catalogs including "The Warren Company" and the "A. Catalog expands from watches and jewelry to include sewing machines, sporting goods, musical instruments, saddles, firearms, buggies, bicycles, baby carriages, and some clothing.
Features shoes in black, brown and red. Customer Profit Sharing program begins. Customer purchases are rewarded with a Profit Sharing Certificate, which was redeemed for selected items. Catalog homes introduced. Richard Sears retires from company. Sears Testing Laboratory begins operating. Sears "Auto-cycle" motorcycle introduced. Silk stockings introduced.
Motor buggies cars discontinued. Private Electric Lighting Plants introduced which provide electricity for the home or farm. First of two Norman Rockwell paintings that appeared on the cover of Sears catalogs. The painting is on the Spring cover and features a couple looking for engagement rings. First and only year a paid advertisement appears in catalog. Two advertisements, one for Chevrolet motor vehicles and the other for the Curtis Publishing Company.
Second of two Norman Rockwell paintings that appeared on the cover of Sears catalogs. Easy Payment Plan introduced. An early buy on credit program. Sale of groceries discontinued. Silvertone wire recorder, radio and phonograph entertainment system introduced. Television sets introduced.
Homart dishwasher introduced. Silvertone hearing aid introduced. Phrase "Wish Book" first appears on Christmas catalog. Diehard batteries introduced. Kenmore trash compactor introduced. Kenmore Microwave oven introduced.
Split catalog idea begins. Catalog split between soft lines, which are offered in Spring and Fall, and the Hardlines, which only are in one catalog.Interest will be charged to your account from the purchase date if the purchase balance is not paid in full within the promotional period. Offer requires the use of a qualifying Shop Your Way or Sears credit card. For online transactions, the required minimum transaction amount is based on the single qualifying item selected and you must select the Savings Option or Special Financing offer on the payment page at checkout.
Offer valid for consumer accounts in good standing and is subject to change without notice. May not be combined with other Shop Your Way or Sears credit card offers. See card agreement for details including the APRs and fees applicable to you. Kenmore French Door Refrigerator. Kenmore Elite Smart French Door Refrigerator. Kenmore 18 cu. Top-Freezer Refrigerator. Interest will be charged to your account from the purchase date if the purchase balance is not paid in full within promotional period.
Excludes Sears Authorized Hometown Stores, searshometownstores. For online transactions, the required minimum transaction amount is based on the single item selected and you must select the Savings Option or Special Financing offer on the payment page in checkout. See store or sears. See card agreement for details, including the APRs and fees applicable to you. Citi and Arc Design is a registered service mark of Citigroup Inc.
Citibank is not responsible for products or services offered by other companies. French Door Refrigerator with Ice Maker. Not valid on generators, propane tanks and exchanges. Availability and prices of the items may not be available at Sears Authorized Hometown Stores.
Subject to credit approval. For online transactions, the required minimum transaction amount is based on the single item selected and you must select the Savings Option on the payment page in checkout.
Excludes Sold by Sears and Sold by Kmart items. Valid only for items sold by Marketplace sellers.
"online catalog exclusive"
Limit 1 per member. Points awarded 7 days after purchase. Points to expire 10 days after receipt. Points cannot be redeemed on Marketplace items--valid only on Sold by Sears and Kmart items. Skip Navigation Sears home. See details. Offers may not be combined with other Shop Your Way or Sears credit card offers.
New Arrivals. We Price Match. We Repair Anywhere. We'll Help Find Your Rebate. Craftsman 17pc Screwdriver Set.Sears, Roebuck and Co. Formerly based at the Sears Tower in Chicago and currently headquartered in Hoffman Estates, Illinoisthe operation began as a mail ordering catalog company and began opening retail locations in The first location was in Chicago, Illinois.
Through the s, Sears was the largest retailer in the United States; Walmart and Kmart surpassed Sears in sales in While in North Redwood, a jeweler refused delivery on the shipment of watches.
Sears purchased them, then sold them at a low price to the station agents and made a profit. He started a mail-order watch business in Minneapolis incalling it "R. Sears Watch Company. Roebuck, a watch repairman.
InSears and Roebuck relocated the business to Chicago; later that year, the R. Sears Watch Company published Richard Sears' first mail-order catalog, offering watches, diamonds, and jewelry. Roebuck watch company. Inthey renamed the company to Sears, Roebuck, and Co. Before the Sears catalog, farmers near small rural towns usually purchased supplies, often at high prices and on credit, from local general stores with narrow selections of goods.
Prices were negotiated and relied on the storekeeper's estimate of a customer's creditworthiness.
Sears took advantage of this by publishing catalogs offering customers a wider selection of products at clearly stated prices. Bythe Sears catalog had grown to pages, including many new items such as sewing machines, bicycles, sporting goodsand automobiles later produced, from toby Lincoln Motor Car Works of Chicago, no relation to the current Ford line.
Craftsman Mechanics' Tools : 1949
Despite the strong and growing sales, the national Panic of led to a full-scale recessioncausing a cash squeeze and large quantities of unsold merchandise by Roebuck decided to quit, returning later in a publicity role. Sears offered Roebuck's half of the company to Chicago businessman Aaron Nusbaumwho in turn brought in his brother-in-law Julius Rosenwaldto whom Sears owed money.
Copies of the transaction documents are now displayed on the walls of the law firm.Discussion in ' Suits ' started by GeneMay 30, Want to buy or sell something? Check the classifieds New Posts Classifieds. The Fedora Lounge. May 30, 1. Messages: Here are some scans: More to follow May 30, 2. May 30, 3. Messages: 2, Man, I am really appreciating the new catalog scans!
May 31, 4. These are amazing, thanks for posting! May 31, 5. Some of those you could wear today without much of a problem. May 31, 6. Messages: 1, May 31, 7. May 31, 8. Messages: 3, Crazy scans, thanks for sharing 'em with us Gene! Great colour in that catalog. May 31, 9. Had a Corduroy jacket like the one on the right, Santa Cruz but in Beige in the late 's but I hadn't the confidence to wear it, and sent it to goodwill!!!!
May 31, Gene, excellent scans! More scans! Messages: 14, Love the ties and hats! Messages: 17, Great job on the scans Gene! Jun 1,